To complement a Chase advertising campaign featuring several “masters,” including tennis champion Serena Williams, renowned dog trainer Joel Silverman, artist Loretta Yang and more, The Foundry created Minute with a Master,” a branded content series aligned with Real Simple, Fortune, Time and Money.. For the series, we secured “masters” who corresponded with passion pillars of the Chase target consumer. Each master shares their expertise in one-minute videos and sponsored print sections, offering quick how-tos on “mastering” a variety of skills, corresponding to the editorial missions of the Time Inc. titles the content ran within.
CAREER MASTER | PAMELA MITCHELL
Former entertainment exec turned coach Pamela Mitchell is founder and CEO of The Reinvention Institute. Called “The Queen of Reinvention” by Fortune magazine, she is a popular and in-demand speaker who gives talks around the country to individuals, corporations and industry groups who are interested in learning fresh strategies for navigating change.
BUSINESS MASTER | SCOTT STEINBERG
Hailed as a leading expert by top publications from the Wall Street Journal to BusinessWeek and NPR, Scott is the creator of the popular “Business Expert’s Guidebook” series, host of video show “Business Expert: Small Business Hints, Tips and Advice” and CEO of high-tech consulting firm TechSavvy Global.
HOME MASTER | TRACY HUTSON
An accomplished TV personality and interior designer who’s run her own L.A.-based design firm since 1999, Tracy was an original member of the design team on ABC TV’s “Extreme Makeover: Home Edition”, co-hosted “Picker Sisters” on Lifetime , and is the author of “Feathering the Nest” her earth-friendly guide to decorating your child’s room.
The Foundry at Time Inc. 