DIGITAL BRANDS

To feed the insatiable consumer appetite for digital content, The Foundry will continue to launch Digital Brands around distinct passion points and interests. These immersive experiences are mobile-first brands published in real-time, and feature original programming as well as relevant content with proven engagement success curated from across the Time Inc. brand portfolio.

Each of these Digital Brands offer unique and wide-ranging opportunities for advertiser partnership, with customizable integration, content topic direction and more.


 

THE DRIVE

A new auto destination celebrating cars and the culture around them, with featured content topics including design, travel, tech and gear. Hot Laps, a daily newsletter, featuers a roundup of The Drive’s most popular stories.

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MIMI CHATTER

This premium, mobile- and social-first, editorial brand launched in March 2015 for the beauty-obsessed millennial. Updated daily, it’s the only feed across the web that truly dedicates itself to creating and curating the newest and most talked about beauty stories.

 

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MIMI Chatter publishes 90% original content with 50 articles per day, featuring a constant stream of content from Time Inc. brands’ beauty editors, influential bloggers and consumers.


 

THE SNUG

The Snug is a décor and DIY site for Millennials, offering original content ranging from how-tos, videos, lists and user generated content, along with related content from Time Inc. brands including This Old House, InStyle, People, Real Simple and Southern Living.

 

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Find Your Place, DIY Ideas and Everything Décor at the Snug.


 

THE OUTFIT

The Outfit is a fashion content aggregator of style influencers, fashion bloggers and StyleWatch editors. Designed to inspire and drive purchase, the voice of The Outfit is enthusiastic in its discovery of new trends, beauty tips, shopping news and brilliant styling. 53% of monthly traffic comes from a mobile device and close to 9 minutes is spent by each visitor on TheOutfit.com.

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Targeting millennial women, The Outfit offers content surrounding Fashion, Beauty, Shape, Smart Shopping and Real Outfits.