To achieve the highest level of advertiser integration within custom content, The Foundry leverages partnerships with some of the biggest personalities in social and traditional media from a wide variety of disciplines, including fashion and beauty, sports, entertainment and more. These ambassadors often have established relationships with Time Inc. portfolio brands, enabling them to effectively engage target consumers while bringing their own substantial audiences into the mix.
MOMENTS TO TREASURE | INSTYLE
Client: Pepperidge Farms
InStyle recruited three social influencers to share tips on creating memorable moments in three aspects of life. Kelly Pesch, of uber-successful eat/sleep/wear, shared how embracing personal style can help indulge in “me moments.” Home blogger Caroline Harper Knapp offered suggestions for using “me moments” as a reminder to live gracefully and gratefully. And entertaining guru Kelly Lilian provided inspiration for sharing moments to treasure with friends and family.