In a first-of-its-kind execution, Land Rover North America – well known for branded content – commissioned bestselling novelist William Boyd to write a thriller especially for a brand campaign.
The resulting book, The Vanishing Game, sat at the center of a galaxy of rich-media content executions.
For this remarkable program, we created rich-media content units that displayed custom content aligned with each chapter of the book. Content was delivered to targeted consumers sequentially, drawing them deeper into the story via video and interactive text.
LAND ROVER: VANISHING GAME RICH-MEDIA CONTENT UNIT