LAND ROVER: THE VANISHING GAME

In a first-of-its-kind execution, Land Rover North America – well known for branded content – commissioned bestselling novelist William Boyd to write a thriller especially for a brand campaign.

The resulting book, The Vanishing Game, sat at the center of a galaxy of rich-media content executions.

For this remarkable program, we created rich-media content units that displayed custom content aligned with each chapter of the book. Content was delivered to targeted consumers sequentially, drawing them deeper into the story via video and interactive text.

LAND ROVER: VANISHING GAME RICH-MEDIA CONTENT UNIT

VANISHING GAME 1Video animation within the 300×600 unit drew in users by providing a tease of the content ahead.

 

VANISHING GAME 2Upon clicking, the story unfolded with text and video; users could view excerpts as well as investigate via bonus content.

 

VANISHING GAME 3Users saw excerpts in order, via sequential targeting.

VANISHING GAME DEPARTURES 300X600The ad unit as it appeared on Departures.com

 

 THE VANISHING GAME EXPERIENCETHE VANISHING GAME

 

THE VANISHING GAME NATIVE CONTENTVANISHING GAME DEPARTURES 300X600 VANISHING GAME FORTUNE NATIVE 1 VANISHING GAME FORTUNE NATIVE 2 VANISHING GAME T+L NATIVE VANISHING GAME TIME

THE VANISHING GAME MOBILE ACTIVATIONVANISHING GAME MOBILE

THE VANISHING GAME NATIVE SEQUENTIAL MESSAGINGVANISHING GAME SEQUENTIAL MESSAGING

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