DEWAR’S: LIVE TRUE

For its Live True brand campaign, Dewar’s Blended Scotch Whiskey wanted to showcase people who were were “living true” to their passions and callings.  We created a series of video profiles of young, successful and interesting individuals who give back to their community in unique and inspired ways .

It doesn’t have to be art, sports or music. It can be something as simple as helping people with a gesture that’s universally appreciated – a nice haircut.

Sometimes you don’t find your passion – your passion finds you. Zio Ziegler never wanted to be an artist, but luckily for us, art found him.

Search the world for the perfect wave and you’ll end up finding more than that. Professional surfer Jon Rose founded Waves for Water in 2009 to bring clean water to those who need it most.

Set goals, score goals. Hilary Knight knows how.

Considered the face and voice of action sports, Sal Masekela learned early to follow his heart.

 

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